IAG New Zealand welcomed on campus

Every year Georgiana Gray slips on her casual clothes and heads to university campuses to promote IAG New Zealand, which distributes products under the State and NZI brands. As part of orientation week at seven New Zealand universities, the company installs a stand that is made to look like a student flat so students are encouraged to insure their belongings.

“It's a great campaign, and we always get a lot of attention from the students,” says Georgiana. “We try and dress like uni students so that we're approachable to them.”

IAG New Zealand has been looking to reduce the under and non-insurance of tertiary students through its State-branded “Insure Your Stuff” campaign.

Students often don’t realise the value of their possessions, and therefore don’t think they are worth insuring. The aim of the campaign is to demonstrate how much things can be worth and show the value of getting insurance cover.

“Most students are pleased to see that there's an affordable insurance product out there to protect their stuff,” says Georgiana.

The key line of the campaign is ‘Insure your stuff, it’s worth more than you think’. Students have the opportunity to talk to State staff about the importance of building a relationship and a personal claims history with an insurance company – especially those under 25 looking to buy their first car. In fact, State is the only insurance company that presents at the universities’ orientation weeks.

Following the campaign, sales increased by 39% compared with last year. The campaign helped build a young customer base and minimise the risk of under and non-insurance to this group.

“It's a great campaign and I love speaking with the students. It's also a bit of fun to get involved in O-week, and show that we’re not the straight-laced insurers that people think we are!” jokes Georgiana.